Resources
Videos, how-to's, and the short list of tools we actually use to build high-performing outbound with microsites.
Start here → Cirql Lead Scoring Tool (lowest cost we can offer - about $.10 per row)
Upload your TAM (or a slice of it) and we'll auto-research, score, and prioritize the accounts most likely to book. You'll get:
- • A ranked list with reasons why (signals + fit)
- • A suggested campaign plan (channels, offer, next steps)
- • A "top 10%" view to focus your first wave
Why it matters: Winning outbound is about order of operations. Knowing who goes first is the difference between busywork and pipeline.
The core stack (in the order we'd assemble it)
1) ICP & data sources
Apollo, ZoomInfo, LinkedIn Sales Navigator, Seamless
Tip: Define your ICP first (firmographic + trigger events). Pull your first 2–3k accounts and keep it tight.
2) Intent & identity (who's on your site?)
Vector.co, RB2B, Lead Forensics, HubSpot tracking, Clearbit Reveal
Tip: Alert Slack when ICP + Pricing/Demo visit > 90s. Route by territory/industry automatically.
3) Hygiene & verification (protect deliverability)
Leadmagic, NeverBounce (or ZeroBounce, BriteVerify)
Tip: Keep verified bounce < 3%. Verify before importing to any sender.
4) Personalization & orchestration
Clay (data ops + enrichment), Google Sheets / Airtable (lightweight datastore), Zapier / Make (plumbing)
Tip: Start simple—3–5 variables that really matter (role, industry, problem, outcome, proof).
5) Sending & follow-up
Smartlead, Instantly (cold email platforms), Calendly (booking), Loom (personal intro)
Operating guardrails: ~15 emails/inbox/day, ≤5 inboxes/domain, warm new domains, consistent sending windows.
6) Microsites (the conversion layer)
Cirql Templates (free) or Custom Reusable Asset (branded)
Tip: Keep each site 1:1 to the reader: restate their problem, show relevant proof, one CTA. Retarget repeat visitors back to their page.
7) Ads & retargeting
LinkedIn Matched Audiences, 1:1 campaigns, web pixel
Tip: Bucket audiences by Lead Score (A/B/C). Spend more on A's, nurture B's, observe C's.
8) Analytics & dashboards
Pinkfish (pipeline & ops dashboards), GA4, Looker Studio
Watch: reveal→outreach time, dwell on microsite, CTA clicks, reply + meeting conversion by segment.
"Good / Better / Best" quick stacks
Good (ship this week):
Apollo → Vector → Leadmagic → Smartlead → Cirql Template → Pinkfish
Better (more lift):
Apollo + Sales Nav → Vector/RB2B → Clay → Leadmagic → Smartlead + Loom → Cirql Custom → LI Matched Audiences → Pinkfish
Best (full flywheel):
ZoomInfo + Apollo + Sales Nav → Vector + HubSpot pixel → Clay + Airtable + Zapier → Smartlead + Instantly (split) → Cirql Custom + Retargeting → Pinkfish + Looker Studio
Why the order matters
- • Prioritize with scoring (do the highest-probability first).
- • Capture intent so you know who's warm.
- • Protect deliverability so your best messages land.
- • Personalize the pitch (microsite) so the "yes" is easy.
- • Measure so you can turn the dials with confidence.
Need help?
Not sure which tools you need? Upload your TAM in the Lead Scoring Tool and we'll return a prioritized plan plus a recommended stack sized to your team and budget.