Why & What They Do (Reverse-IP + Pixel)
TL;DR
Drop a tiny pixel (or use a reverse-IP tool) and you'll know who from which company is on your site, often down to the buyer via identity graphs and email/cookie matches. It takes minutes to install, turns anonymous traffic into actionable intent, and is the fastest trigger to spin up a microsite and book a meeting.
What this tech is (in plain English)
Reverse-IP Reveal
Identifies the company visiting your site using network/IP + enrichment. You'll see firmographic data like company name, size, and industry.
Pixel + Identity Graph
Tools like Vector and RB2B resolve the actual person using hashed emails, login clickbacks, and cross-site identity graphs.
Session Context
First/last visit, pages viewed, time on page, source (ad, email, social), device, and return frequency.
Bottom line: you stop guessing who showed up and start prioritizing real buyers.
Why you want this running yesterday
Turns inbound into outbound: When someone from your ICP lands, your team gets a name, context, and a reason to reach out—today, not in two weeks.
Higher conversion triggers: "Visited Pricing + Resources twice" beats any generic cold email.
Cheaper meetings: You contact fewer people with higher intent, dropping your cost per meeting.
Perfect for microsites: You know who and what they cared about—so your microsite can mirror it (copy, proof, CTA) and close the loop.
Tools you can use
All are easy to install—typically 5-15 minutes via Google Tag Manager or a script in your site header.
Vector / RB2B
Person-level identity + session detail via pixel/script. Best for individual buyer resolution.
Lead Forensics / Clearbit Reveal
Reliable company-level identity and enrichment. Great for firmographic data.
HubSpot / GA + Pixel
Native tracking paired with identity tools for resolution. Works with your existing stack.
The starter playbook
Use this now to start capturing intent and converting it to meetings:
Step 1: Install
Install Vector/RB2B (or Clearbit/Lead Forensics + pixel) site-wide. Takes 5-15 minutes.
Step 2: Set Up Alerts
Pipe "High-intent visit" to Slack/Email—e.g., ICP + Pricing or Solutions viewed, 90+ seconds dwell time.
Step 3: Route Leads
Assign to the right owner (territory/industry) automatically via your CRM or Slack.
Step 4: Spin Up a Microsite
Within 24 hours, create a microsite using what they viewed (problem, outcomes, relevant case study) and a single CTA.
Follow up by signal (not a cadence timer)
Multiple visits / long dwell → "Made this for you: [MicrositeURL]—two quick times?"
Single skim → "Worth a fit check? Happy to close the loop if not."
Retarget the same visitors back to that microsite (display/LI) to compound intent.
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Compliance & Respect
Use these tools within your privacy policy and regional requirements. Good outreach = high utility + low friction. Your microsite should answer their questions in one page and make opting into a call easy.
What to watch
Track these metrics to know if your setup is working:
Reveal-to-outreach time (hours, not days)
View → meeting rate for visitors who received a microsite
Cost per meeting vs. your cold channels
Where this fits in the course
We'll show exact installs (GTM and manual), enrichment wiring, alerting, and automating microsite generation when a visitor clears your lead-score threshold.
Your Next Step
Get the pixel live, start capturing intent, and use it to power targeted microsites the moment interest appears.