Why & What They Do (Reverse-IP + Pixel)

TL;DR

Drop a tiny pixel (or use a reverse-IP tool) and you'll know who from which company is on your site, often down to the buyer via identity graphs and email/cookie matches (Vector, RB2B, Lead Forensics, Clearbit Reveal, HubSpot, etc.). It takes minutes to install, turns anonymous traffic into actionable intent, and is the fastest trigger to spin up a microsite and book a meeting.

What this tech is (in plain English)

-Reverse-IP / firmographic reveal: identifies the company visiting (network/IP + enrichment). -Pixel + identity graph: tools like Vector and RB2B frequently resolve the actual person using hashed emails, login and ad clickbacks, and cross-site identity graphs. -Session context you get: first/last visit, pages viewed, time on page, source (ad, email, social), device, and return frequency.

Bottom line: you stop guessing who showed up and start prioritizing real buyers.

Why you want this running yesterday

-Turns inbound into outbound: When someone from your ICP lands, your team gets a name, context, and a reason to reach out -today, not in two weeks. -Higher conversion triggers: "Visited Pricing + Resources twice" beats any generic cold email. -Cheaper meetings: You contact fewer people with higher intent, dropping your cost per meeting. -Perfect for microsites: You know who and what they cared about -so your microsite can mirror it (copy, proof, CTA) and close the loop.

Tools you can use (all easy to install)

-Vector / RB2B -person-level identity + session detail (pixel/script). -Lead Forensics, Clearbit Reveal -reliable company-level identity and enrichment. -HubSpot / GA + Pixel -native tracking; pair with identity tools for resolution.

Install via Google Tag Manager or paste the script into your site header. Typical time: 5-15 minutes.

The starter playbook (use this now)

-Install Vector/RB2B (or Clearbit/Lead Forensics + pixel) site-wide. -Alerting: Pipe "High-intent visit" to Slack/Email -e.g., ICP + Pricing or Solutions viewed, 90+ seconds. -Route: Assign to the right owner (territory/industry) automatically. -Spin up a microsite within 24 hours using what they viewed (problem, outcomes, relevant case study) and a single CTA.

Follow up by signal (not a cadence timer):

-Multiple visits / long dwell -> "Made this for you: {{MicrositeURL}} -two quick times?" -Single skim -> "Worth a fit check? Happy to close the loop if not." -Retarget the same visitors back to that microsite (display/LI) to compound intent.

Compliance & respect (quick note)

Use these tools within your privacy policy and regional requirements. Good outreach = high utility + low friction. Your microsite should answer their questions in one page and make opting into a call easy.

What to watch

-Reveal-to-outreach time (hours) -Qualified reveals (ICP matches) -View -> meeting rate for visitors who received a microsite -Cost per meeting vs. your cold channels

Where this fits in the course

We'll show exact installs (GTM and manual), enrichment wiring, alerting, and automating microsite generation when a visitor clears your lead-score threshold. For now: get the pixel live, start capturing intent, and use it to power targeted microsites the moment interest appears.