Lead Scoring Tool
Let Cirql Score Your Leads
Upload your TAM (or a slice of it) and we will research, score, and prioritize the accounts most likely to book. $0.10 per row, no minimums or maximums. Get started on the Resources page →
What is lead scoring?
Lead scoring turns a giant list of potential accounts into a short, ranked list of who to call first and why. Instead of guessing or working alphabetically, you focus your time on accounts that match your ideal customer profile AND show signs they are ready to buy.
Without Scoring
Reps burn hours on cold names. No idea who is ready. High effort, low meetings.
With Scoring
Reps work the warmest list first. Clear reasons for every outreach. More meetings, less waste.
How we think about scoring
A good lead score combines Fit (do they match your ICP?) with Timing (are they showing buying signals?) and Access (can you reach the right people?).
Fit (0-55 points)
ICP match (industry/size/geo), adjacent tech fit, role signals in job posts, website suggests need, partner overlap.
Timing (0-35 points)
Recent hiring/funding, relevant open roles, multiple or return visits, engagement with your content.
Access (0-10 points)
Reachable champions visible and mapped. Titles you convert with are findable.
Thresholds: what to do with each score
Hot (65+ points)
Alert the owner, generate a microsite, start a 1:1 sequence. These accounts get priority attention.
Warm (40-64 points)
Add to nurture and remarketing. Watch for new intent signals that bump them to Hot.
Observe (under 40 points)
Hold for now. Re-score monthly or when fresh signals appear. Do not burn rep cycles yet.
Every score should include reasons so your team trusts it and knows what to say.
Operating rhythm
Weekly
Run new segments, route Hots to owners, review changes in the Top 10%.
Monthly
Tune rubric weights based on booked meetings and opps by score band.
Quarterly
Revisit ICP definition. Archive anti-patterns that consistently waste time.
Why let Cirql handle it
Real human review — A team member researches each account like an SDR would.
Transparent scoring — You get the score, the reasons, and the recommended next step.
Fast turnaround — Send us 10 rows or 10,000. We scale to your list.
No setup required — Skip the tooling. Just upload a CSV and get results.
Ready to Get Your Leads Scored?
Head to the Resources page to upload your list. We charge $0.10 per row with no minimums or maximums. Send us 10 leads or 10,000 — we will turn them around with a dashboard showing who to build for first and why.