What To Do With The Data
TL;DR
Do not just dump it into a spreadsheet. Normalize it, score it, and route it. Run your visitors and targets through a lead-scoring workflow, enrich and de-dupe, then push clean, ranked records to the right owner or channel (sales, email, ads, automations). Measure outcomes and tighten the loop.
1) Make the data usable (fast)
Clean & Normalize
Consistent domains, company names, job titles, locations, industries, headcount, tech stack.
De-dupe & Unify
Merge by domain + email + LinkedIn URL. Keep a single source of truth.
Enrich (when helpful)
Firmographic (size, funding, locations), technographic, recent hires, posts, intent keywords.
2) Score it before you spend time
Our preferred flow (and what our tool does):
Deep research pass (like an SDR would): site scan, product pages, careers, tech, press, social, buying triggers.
Compare to your scoring rubric: fit + timing + authority + signals.
Write to a database: transparent score, reasons, and recommended next step.
Visualize: a simple dashboard to answer "Show the top 10% not in our CRM" or "Who's hot this week?"
Outcome
A short, high-conviction list and a long bench you can nurture - without burning your team or your domain.
3) Route by priority (A/B/C)
Tier A: Ready Now
Assign to AE/SDR with a 1:1 microsite + personal email/LinkedIn follow-up.
Tier B: Promising
Enroll in a warm sequence (microsite on step 2/3), re-score on engagement.
Tier C: Potential
Nurture via content/remarketing; re-enter when intent spikes.
4) Turn data into action, channel by channel
Sales Handoff
Auto-create CRM records with the score + "why now." Notify owner in Slack/Teams with a link to the microsite and talk-track.
Cold Email Prep
Segment by ICP slice; personalize subject and first line with the scoring "why." Insert the prospect's personal microsite as the single CTA.
Paid Ads / Remarketing
Build matched-audience segments from scored domains/titles; tailor creative to the "why."
Warm DM that references their signal; drop the microsite when they reply.
Website Automations
If a scored company/visitor returns, auto-generate a new microsite and alert their owner.
Persona Building
Use top-scored wins to refine messaging, objection handling, and landing-page variants.
5) Close the loop (measure & learn)
Track These Metrics
Feed every result back into the scorer (what predicted wins?) and update the rubric monthly.
6) Governance you will thank yourself for
Data Standards
Schema: company_domain, company_name, industry, size, tech, contact_name, title, email, LI_url, signal, score, reasons, owner, status, last_touch.
Starter checklist
Copy/Paste This
Score every record (fit + timing + authority + signals).
Push Tier A to sales with microsites; Tier B to warm sequence; Tier C to nurture.
Build audiences for ads/LinkedIn from scored segments.
Instrument microsites (visits, time, clicks) and pipe events to CRM.
Review monthly: top converting scores/reasons to update rubric and messaging.
Remember
Use the data to decide, not just store. A tight scoring + routing loop turns raw intent into booked meetings - consistently.