Cleaning & Verification
Quick Reference
This is a checklist version for the Finding Leads workflow. For the full step-by-step guide on cleaning and verification, see the Clean & Verify page.
Why verify before you send
Protect Your Domain
High bounce rates tank sender reputation. Once flagged, even good emails land in spam.
Reach the Right Person
Data vendors are not perfect. Titles change, people leave. Verifying prevents pitching the wrong person.
Minimum data standard
Before you send anything, confirm you have:
Title + department + country/region
Quick rules
Bounce Rate
Keep total bounce rate under 2% per campaign and overall.
Avoid Traps
No role accounts (info@, sales@) or obvious traps.
Verify Often
Data decays 3-5% monthly. Re-verify before major sends.
Recommended tools
Verification
LeadMagic, NeverBounce, ZeroBounce, Bouncer
Enrichment
Apollo, ZoomInfo, Clearbit
Org Validation
LinkedIn and Sales Navigator (confirm title + tenure)
Ready for the Full Workflow?
For the complete step-by-step process including persona inference, verification routing, and send strategies, check out the Clean & Verify guide.