How to Use Microsites
TL;DR
Start with your highest-value targets. Feed us your sales literature and a prospect's Company name + LinkedIn URL (or a CSV for scale). Choose a no-cost template or a custom, reusable landing page. Click Generate. Send the link in a short 1:1 message. Follow up only with people who engaged and reference exactly what they viewed. Iterate.
They get a message that feels personal.
A sales leader at Acme receives a brief message: "We've created a custom microsite showing how Cirql could help your team. Interested in taking a look?"
Jake Martinez
Account Executive at Cirql
Quick look at your reporting stack
Hi Sarah,
"We built a quick microsite that shows what your reporting stack could look like with Cirql. It uses your current tools and team size. Want to see it?"
Takes 2 min to explore.
— Jake
They discover a page that speaks to their unique goals.
Upon clicking, they arrive at a microsite that directly references their company's goals. It showcases how you can help their specific situation.
How Cirql fixes the exact problems you're dealing with in Q4.
You receive alerts when they show genuine interest.
As they review the site and share it internally, Cirql tracks engagement and alerts your sales team. Follow up when interest is genuine.
🔥 Acme Corp – High Engagement
Viewed microsite 3 times
Watched 82% of demo
Shared internally 2x
Suggested next step:
→ Send invite for 30-min working session
1) Pick who gets one (prioritize > spray)
Tier your accounts — Tier 1: must-win, Tier 2: strong fit, Tier 3: exploratory.
Begin with 20-50 Tier-1 prospects to learn fast and set a benchmark.
You can generate for everyone, but the best ROI comes from ICP-fit, high-intent contacts.
Rule of thumb: If it's an account you would tailor a deck for, it deserves a microsite.
2) Prepare inputs (we do the heavy lifting)
Sales literature and proof: your best pitch, positioning, FAQs, short case study bullets, logos, quotes, a light pricing frame if helpful.
Prospect details: Company name + LinkedIn URL of the person (or a CSV containing many).
Branding: your logo + brand colors. (Templates include a stock image generator; custom builds use your visuals.)
3) Choose your build path
Template (included)
Fastest to deploy. You control logo, colors, and copy blocks. Great for pilots and Tier-2/Tier-3 accounts.
Custom reusable asset
A high-converting 1:1 landing page that reflects your site's look/feel. Recommended for Tier-1. Use it again and again.
Both paths accept the same inputs. Both produce a unique microsite URL per prospect.
4) Generate (one-off or at scale)
Single: paste Company + LinkedIn URL → click Generate.
Bulk: upload CSV → click Generate at scale.
We enrich from public sources and your inputs, then tailor the page (problem → impact → proof → CTA).
QA tip (1 minute)
Open the page, read the headline, skim the bullets, click the CTA. If anything feels off, hit Regenerate or quick-edit copy blocks.
5) Send it (keep outreach short and 1:1)
Email/LI opener example:
"<First>, made you a 1-page walkthrough on how
{{YourBrand}}could help{{Company}}cut{{Pain}}in{{Timeframe}}. 60-second skim, one button to book if it's useful:{{MicrositeURL}}."
One link, one CTA (book time or request a live walkthrough).
Reference their outcome, not your feature list.
Avoid attachments — the microsite holds everything.
6) Follow up based on engagement (work the signal)
Your page is instrumented with reverse-IP + pixel. Use it to prioritize:
🔥 Hot
2+ visits, 90+ seconds, or multiple sections viewed → follow up within 24 hours.
Warm
1-2 visits, <90 seconds → try a shorter benefit line and a simple question.
Champion behavior
Multiple devices or traffic from several company IPs → ask to align stakeholders.
Follow-up example:
"Noticed you looked at the ROI/Timeline section — happy to go deeper there. Would Thu 10:30a or 2:00p work for a 15-min working session?"
7) Convert and reuse
Keep using the same microsite through the cycle: recap notes, add a checklist, drop a tailored short video; it becomes the single source of truth the buyer shares internally.
After the meeting, append "Next Steps" to the page and re-send the link.
8) Team workflow (so it sticks)
SDR → AE: SDR sends + monitors; AE owns the meeting and updates the page with next steps.
Ops: Pushes engagement data to CRM and flags "Hot microsite views" for the team.
Weekly review: top pages, copy that converted, objections clicked most — then refine templates.
9) Best-practice guardrails
Do ✓
Start with Tier-1 and a clear hypothesis per segment. Keep copy tight; one core outcome + proof. Use role-specific bullets (VP Sales ≠ RevOps ≠ CMO). Book via embedded calendar or one obvious CTA.
Don't ✗
Overload with links or ask for multi-step actions. Reuse generic copy across very different industries. Let hot views go cold — follow up while intent is fresh.
10) Simple playbook you can run today
Your first campaign
- Pick 25 Tier-1 accounts. 2. Upload logo/brand, paste your best talking points and proof. 3. Generate 25 microsites (template is fine). 4. Send short 1:1 messages (email + LinkedIn). 5. Follow up only with engaged visitors; reference the section they read. 6. Book meetings, reuse the page for recap/next steps. 7. Review metrics; adjust copy for week 2.