How to Use Microsites
TL;DR
Start with your highest-value targets. Feed us your sales literature and a prospect's Company name + LinkedIn URL (or a CSV for scale). Choose a no-cost template or a custom, reusable landing page. Click Generate. Send the link in a short 1:1 message. Follow up only with people who engaged and reference exactly what they viewed. Iterate.
1) Pick who gets one (prioritize > spray)
-Tier your accounts (Tier 1: must-win, Tier 2: strong fit, Tier 3: exploratory). -Begin with 20-50 Tier-1 prospects to learn fast and set a benchmark. -You can generate for everyone, but the best ROI comes from ICP-fit, high-intent contacts. -Rule of thumb: if it is an account you would tailor a deck for, it deserves a microsite.
2) Prepare inputs (we do the heavy lifting)
-Sales literature and proof: your best pitch, positioning, FAQs, short case study bullets, logos, quotes, a light pricing frame if helpful. -Prospect details: Company name + LinkedIn URL of the person (or a CSV containing many). -Branding: your logo + brand colors. (Templates include a stock image generator; custom builds use your visuals.)
3) Choose your build path
Template (included)
Fastest to deploy. You control logo, colors, and copy blocks. Great for pilots and Tier-2/Tier-3.
Custom reusable asset (recommended for Tier-1)
A high-converting 1:1 landing page that reflects your site's look/feel and conversion strategy. Use it again and again with different prospects.
Both paths accept the same inputs. Both produce a unique microsite URL per prospect.
4) Generate (one-off or at scale)
-Single: paste Company + LinkedIn URL -> click Generate. -Bulk: upload CSV -> click Generate at scale.
We enrich from public sources and your inputs, then tailor the page (problem -> impact -> proof -> CTA).
QA tip (1 minute): open the page, read the headline, skim the bullets, click the CTA. If anything feels off, hit Regenerate or quick-edit copy blocks.
5) Send it (keep outreach short and 1:1)
Email/LI opener (example):
"<First>, made you a 1-page walkthrough on how {{YourBrand}} could help {{Company}} cut {{Pain}} in {{Timeframe}}. 60-second skim, one button to book if it is useful: {{MicrositeURL}}."
Guidelines
-One link, one CTA (book time or request a live walkthrough). -Reference their outcome, not your feature list. -Avoid attachments; the microsite holds everything.
6) Follow up based on engagement (work the signal)
Your page is instrumented with reverse-IP + pixel. Use it to prioritize:
-Hot: 2+ visits, 90+ seconds, or multiple sections viewed -> follow up within 24 hours. -Warm: 1-2 visits, <90 seconds -> try a shorter benefit line and a simple question. -Champion behavior: multiple devices or traffic from several company IPs -> ask to align stakeholders.
Follow-up (example):
"Noticed you looked at the ROI/Timeline section -happy to go deeper there. Would Thu 10:30a or 2:00p work for a 15-min working session?"
7) Convert and reuse
Keep using the same microsite through the cycle: recap notes, add a checklist, drop a tailored short video; it becomes the single source of truth the buyer shares internally.
After the meeting, append "Next Steps" to the page and re-send the link.
8) Team workflow (so it sticks)
-SDR -> AE: SDR sends + monitors; AE owns the meeting and updates the page with next steps. -Ops: Pushes engagement data to CRM and flags "Hot microsite views" for the team. -Weekly review: top pages, copy that converted, objections clicked most -then refine templates.
9) Best-practice guardrails
Do
-Start with Tier-1 and a clear hypothesis per segment. -Keep copy tight; one core outcome + proof. -Use role-specific bullets (VP Sales != RevOps != CMO). -Book via embedded calendar or one obvious CTA.
Don't
-Overload with links or ask for multi-step actions. -Reuse generic copy across very different industries. -Let hot views go cold -follow up while intent is fresh.
10) Simple playbook you can run today
-Pick 25 Tier-1 accounts. -Upload logo/brand, paste your best talking points and proof. -Generate 25 microsites (template is fine). -Send short 1:1 messages (email + LI). -Follow up only with engaged visitors; reference the section they read. -Book meetings, reuse the page for recap/next steps. -Review metrics; adjust copy for week 2.