How to Distribute Microsites

TL;DR

Your microsite is a new sales asset that plugs into everything you already do. Keep outreach short with one link and one clear CTA, send it wherever a buyer shows up (email, LinkedIn, live calls, "send info" asks), then follow up based on engagement -not guesswork. We will teach the channel-by-channel details later; this is the fast, practical guide.

Think of the microsite as your "single source of truth."

Instead of long emails, PDFs, and scattered links, you have one page that tells the story, proves value, and makes booking a meeting effortless. Your outreach's only job is to get them to that page.

Where to use it (add, do not rebuild)

-Cold email: Short note, outcome first, one link, one button. -Subject: "Made this for {{Company}}" -Body (<=60 words): "{{First}}, put together a 1-page walkthrough on how we would help {{Company}} achieve {{Outcome}}. 60-second skim -one button to book if useful: {{MicrositeURL}}."

-LinkedIn DM: Same idea -short, respectful, and outcome-led: "Built a quick 1-pager on {{Outcome}} for {{Company}} -one link, one button: {{MicrositeURL}}."

-Live calls and demos: Share your screen for 2-3 sections, then drop the URL in chat and add it to the calendar invite so champions can forward it internally.

-"Send some info" moments: Reply with the microsite instead of attachments. It becomes the single link prospects pass around.

-Sequences (Outreach/Salesloft/HubSpot): Replace the "value drop" step with your microsite. Keep the text short; let the page do the heavy lifting. Merge tokens for name/company to personalize the URL.

-Inbound/ABM (teaser for later modules): When visitors are deanonymized and lead-scored, auto-generate a microsite and alert the owner. Retarget those visitors back to the same page to compound intent.

Follow up by signal, not schedule

-Hot (2+ visits or 90+ seconds): "Noticed you dug into ROI/Timeline -want a 15-min working session? Thu 10:30a or 2:00p?" -Warm (skim): "Worth a quick chat to confirm fit? If not, I will close the loop." -Champion behavior (multiple devices/locations): "Happy to tailor this for other stakeholders -who else should see it?"

Keep the packaging tight

Under 75 words. Outcome in the first sentence. One link. One CTA (embedded calendar or "Request a walkthrough"). No PDFs. No link salad.

Simple team rules that make this work

Hot views get a reply within 24 hours. SDR owns send + monitoring; AE owns meetings and adding "Next Steps" to the page. Log the URL and view events in CRM so you can track views -> meetings -> revenue.

What to watch

Send-to-view rate (deliverability + curiosity), time on page/sections viewed (intent), view-to-meeting rate (conversion), and time from first view to booked meeting (speed to value).

Common ways this fails

Writing long outreach that restates the page, using multiple links or CTAs, waiting until late-stage to share it, and treating all views the same. Keep it short. Send it early. Prioritize by engagement.

A lightweight starter cadence

Day 0 email with the link -> Day 1 LinkedIn DM -> Day 3 email referencing the section they viewed with two time options -> Day 6 call/VM -> Day 9 close-the-loop or ask who owns {{Outcome}}.

Bottom line

Your microsite is the clearest, lightest way to show value and earn a meeting. Drop it into every touchpoint you already run, and let behavioral data tell you who to call next. We will walk you step-by-step through each channel and automation in the upcoming modules.