How to Distribute Microsites
TL;DR
Your microsite is a new sales asset that plugs into everything you already do. Keep outreach short with one link and one clear CTA, send it wherever a buyer shows up, then follow up based on engagement—not guesswork.
Your microsite goes everywhere
One link. Every touchpoint.
MICROSITE
Info"
Inbound
Think of the microsite as your "single source of truth."
Instead of long emails, PDFs, and scattered links, you have one page that tells the story, proves value, and makes booking a meeting effortless. Your outreach's only job is to get them to that page.
The Golden Rule
Under 75 words. Outcome in the first sentence. One link. One CTA. No PDFs. No link salad.
Where to use it (add, do not rebuild)
Cold Email
Short note, outcome first, one link, one button. Subject: "Made this for [Company]" — Body: 60 words max with the microsite URL.
LinkedIn DM
Same idea—short, respectful, and outcome-led: "Built a quick 1-pager on [Outcome] for [Company]—one link, one button."
Live Calls & Demos
Share your screen for 2-3 sections, then drop the URL in chat. Add it to the calendar invite so champions can forward it internally.
'Send Info' Moments
Reply with the microsite instead of attachments. It becomes the single link prospects pass around.
Sequences
Replace the "value drop" step with your microsite. Keep text short; let the page do the heavy lifting.
Inbound / ABM
When visitors are deanonymized and lead-scored, auto-generate a microsite and alert the owner. Retarget visitors back to the same page.
Follow up by signal, not schedule
Don't treat all views the same. Use engagement data to prioritize who to call next.
2+ visits or 90+ seconds
"Noticed you dug into ROI/Timeline—want a 15-min working session? Thu 10:30a or 2:00p?"
Quick skim
"Worth a quick chat to confirm fit? If not, I'll close the loop."
Multiple devices/locations
"Happy to tailor this for other stakeholders—who else should see it?"
Simple team rules that make this work
SDR Owns
Send + monitoring. Hot views get a reply within 24 hours.
AE Owns
Meetings and adding "Next Steps" to the page. Log the URL and view events in CRM.
What to watch
Send-to-View Rate
Measures deliverability + curiosity. Are your emails getting opened and clicked?
Time on Page
Sections viewed = intent signal. More time = more interest.
View-to-Meeting Rate
The ultimate conversion metric. Are views turning into booked calls?
Speed to Value
Time from first view to booked meeting. Faster = better targeting.
Common ways this fails
Avoid These Mistakes
Writing long outreach that restates the page. Using multiple links or CTAs. Waiting until late-stage to share it. Treating all views the same. Keep it short. Send it early. Prioritize by engagement.
A lightweight starter cadence
Lightweight Starter Cadence
A simple sequence to get started
Day 0
Email with link
Day 1
LinkedIn DM
Day 3
Follow-up email
Day 6
Call / VM
Day 9
Close loop
Day 0
Email with link
Day 1
LinkedIn DM
Day 3
Follow-up email
Day 6
Call / VM
Day 9
Close loop
Bottom line
Your microsite is the clearest, lightest way to show value and earn a meeting. Drop it into every touchpoint you already run, and let behavioral data tell you who to call next.