What To Do With The Data

TL;DR

Turn your visitor identity + behavior data into a ranked list of people and accounts, decide what to do next, and route it to the right owner -often with a ready-made microsite attached. Start simple: score intent, match to campaigns, alert the rep, send the tailored page, and track replies and meetings.

1) See who is actually engaging (and why)

-Identify people and roles. Reverse-IP + pixel tools (Vector, RB2B, Lead Forensics, HubSpot, etc.) tell you which company and often who visited. -Let AI cluster patterns. Ask, "Group visits by persona and page path. What themes do Directors vs. VPs care about?" -Spot buying signals. Pricing, demo, integration, security, or case-study pages; multiple high-intent visits; return traffic in <7 days.

Outcome: You know who is interested, what they looked at, and how ready they seem.

2) Tie visits to your campaigns (what is paying off)

-Match logs to sends. Compare your visitor list to recent cold-email recipients, LinkedIn ad audiences, webinar registrants, newsletter sends, etc.

Questions to ask AI:

-"Which accounts that received the 'Ops Efficiency' email also visited pricing in the last 72 hours?" -"Which ad groups drove CFO visits?" -"Which campaign produced the most multi-visitor accounts?"

Decide fast. If that cold-email recipe produced engagement, scale it. If a channel shows no downstream visits, cut or fix it.

Outcome: Clear cause -> effect between outreach and on-site interest.

3) Prioritize with a simple lead score

Keep it practical; you can refine later.

Example score

-+20: ICP company match -+30: Pricing or Demo page viewed -+15: Return visit within 7 days -+10: 2+ personas from same account --15: Bounce < 15s

Thresholds

-65+ -> Hot: alert rep + generate microsite -40–64 -> Warm: add to nurture + retarget -<40 -> observe only

We will share a free lead-scoring + routing mini-tool later in the course that implements this out-of-the-box.

4) Trigger useful workflows (no heroics required)

-Notify: Post to Slack/Teams with who, what page(s), score, and why it matters. -Route: Assign account/contact to the right owner in your CRM with a task due today.

Follow-up:

-Send a tailored microsite (auto-generated from the company + LinkedIn URL). -If they do not reply, retarget the account back to that same microsite. -Track: Log opens, time on page, links clicked, and meeting booked.

Outcome: Zero guesswork for sales; they get the who, why, and a ready asset to send.

5) Use the signals to shape the microsite

-If a CFO read "ROI" content -> microsite headline = cost reduction, include a calculator + finance case study. -If a Head of RevOps checked integrations -> spotlight stack diagrams + API docs + customer logos in their tools. -If multiple stakeholders from the same account visited -> build an account-wide page with role-based sections and a single CTA to book.

Outcome: The page feels "written for me," which materially increases reply and meeting rates.

6) Account-based moves

-Multi-contact intent: When 2–3 people from the same domain appear, notify the account owner and spin up a consensus microsite. -Intro assist: Ask your AI/CRM, "Who do we already know at this account that could intro me to the buyer?" Add that blurb to the page. -SDR/AE split: SDR sends page + short LI DM, AE follows with value video -> both point to the same microsite.

7) Nurture and retarget (quiet compounding)

-Build audiences from high-intent visitors; keep them seeing the same promise the microsite delivers. -Drip: If score <65, automate a 2–3 email drip, each linking back to the microsite section that matches their last page viewed. -Re-engage: If no activity in 14 days, rotate a fresh angle (e.g., new case study) on the same microsite URL.

8) Review -> improve (tight weekly loop)

-Monday 15 minutes: Top accounts by score/time on site; which became meetings? -Attribute: Which campaign -> which visits -> which microsite -> meetings created? -Iterate: Promote winning angles to templates; drop or fix under-performers.

Starter prompts you can paste into your AI workspace

-"List the top 20 accounts by time on Pricing in the last 7 days. Include roles if known." -"Which cold-email sequence from last week drove visitors who returned twice?" -"Group all visits by persona and summarize the top questions each persona is trying to answer." -"For accounts with 2+ unique visitors, propose the content blocks to include on a consensus microsite."

Why this works (even before microsites)

Even without personalized pages, this data lets you see intent, know which plays worked, and hand sales a prioritized plan. When you add microsites, you remove friction: prospects land on a page that already speaks their language, making the meeting the obvious next step.

Next: we will show you exactly how to pipe scores and reasoning to the right rep automatically, and how to generate the microsite in one click.