What To Do With The Data
TL;DR
Turn your visitor identity + behavior data into a ranked list of people and accounts, decide what to do next, and route it to the right owner—often with a ready-made microsite attached. Start simple: score intent, match to campaigns, alert the rep, send the tailored page, and track replies and meetings.
1) See who is actually engaging (and why)
Identify people and roles. Reverse-IP + pixel tools (Vector, RB2B, Lead Forensics, HubSpot, etc.) tell you which company and often who visited.
Let AI cluster patterns. Ask, "Group visits by persona and page path. What themes do Directors vs. VPs care about?"
Spot buying signals. Pricing, demo, integration, security, or case-study pages; multiple high-intent visits; return traffic in less than 7 days.
Outcome
You know who is interested, what they looked at, and how ready they seem.
2) Tie visits to your campaigns (what is paying off)
Match logs to sends. Compare your visitor list to recent cold-email recipients, LinkedIn ad audiences, webinar registrants, newsletter sends, etc.
Questions to ask AI:
Email Attribution
"Which accounts that received the 'Ops Efficiency' email also visited pricing in the last 72 hours?"
Ad Performance
"Which ad groups drove CFO visits?"
Multi-Visitor Accounts
"Which campaign produced the most multi-visitor accounts?"
Decide fast: If that cold-email recipe produced engagement, scale it. If a channel shows no downstream visits, cut or fix it.
Outcome
Clear cause → effect between outreach and on-site interest.
3) Prioritize with a simple lead score
Keep it practical; you can refine later.
Scoring signals
+20 ICP Match
Company matches your ideal customer profile (industry, size, tech stack).
+30 High-Intent Page
Viewed Pricing, Demo, or Integration pages.
+15 Return Visit
Came back within 7 days—strong buying signal.
+10 Multi-Persona
2+ people from the same account visited.
-15 Quick Bounce
Bounced in less than 15 seconds—likely not a real prospect.
Thresholds
🔥 Hot (65+ points)
Alert rep immediately + generate microsite. This is a buying signal.
🌡️ Warm (40-64 points)
Add to nurture sequence + retarget with ads. Keep them engaged.
👀 Observe (under 40 points)
Watch only—don't spend outbound effort yet.
We'll share a free lead-scoring + routing mini-tool later in the course that implements this out-of-the-box.
4) Trigger useful workflows (no heroics required)
Notify: Post to Slack/Teams with who, what page(s), score, and why it matters.
Route: Assign account/contact to the right owner in your CRM with a task due today.
Follow-up actions:
Send a tailored microsite (auto-generated from the company + LinkedIn URL)
If they don't reply, retarget the account back to that same microsite
Track: Log opens, time on page, links clicked, and meeting booked
Outcome
Zero guesswork for sales; they get the who, why, and a ready asset to send.
5) Use the signals to shape the microsite
CFO Read ROI Content
Microsite headline = cost reduction. Include a calculator + finance case study.
RevOps Checked Integrations
Spotlight stack diagrams + API docs + customer logos using their tools.
Multiple Stakeholders Visited
Build an account-wide page with role-based sections and a single CTA to book.
Outcome
The page feels "written for me," which materially increases reply and meeting rates.
6) Account-based moves
Multi-contact intent: When 2–3 people from the same domain appear, notify the account owner and spin up a consensus microsite.
Intro assist: Ask your AI/CRM, "Who do we already know at this account that could intro me to the buyer?" Add that blurb to the page.
SDR/AE split: SDR sends page + short LI DM, AE follows with value video → both point to the same microsite.
7) Nurture and retarget (quiet compounding)
Build audiences from high-intent visitors; keep them seeing the same promise the microsite delivers.
Drip: If score is under 65, automate a 2–3 email drip, each linking back to the microsite section that matches their last page viewed.
Re-engage: If no activity in 14 days, rotate a fresh angle (e.g., new case study) on the same microsite URL.
8) Review → improve (tight weekly loop)
Monday 15 minutes: Top accounts by score/time on site; which became meetings?
Attribute: Which campaign → which visits → which microsite → meetings created?
Iterate: Promote winning angles to templates; drop or fix under-performers.
Starter prompts you can paste into your AI workspace
Top Accounts
"List the top 20 accounts by time on Pricing in the last 7 days. Include roles if known."
Campaign Attribution
"Which cold-email sequence from last week drove visitors who returned twice?"
Persona Insights
"Group all visits by persona and summarize the top questions each persona is trying to answer."
Consensus Page Builder
"For accounts with 2+ unique visitors, propose the content blocks to include on a consensus microsite."
Why this works (even before microsites)
The Bottom Line
Even without personalized pages, this data lets you see intent, know which plays worked, and hand sales a prioritized plan. When you add microsites, you remove friction: prospects land on a page that already speaks their language, making the meeting the obvious next step.
Next: We'll show you exactly how to pipe scores and reasoning to the right rep automatically, and how to generate the microsite in one click.