Examples
Real examples of microsites and outbound campaigns we've built for teams.
River Health -Benefits for hourly teams, at scale
Built a 1:1 microsite for each target logo (theme parks, QSR, logistics) speaking to their seasonal/hourly workforce reality.
- • Included a custom ROI tile (attrition ↓, coverage ↑) + proof from Cracker Barrel and Foxtrot Market.
- • Embedded Calendly and a 90-sec explainer so busy Total Rewards leaders could act in one click.
- • Plugged into their outbound + LinkedIn workflow; AEs received alerts when target accounts visited.
Ideas and use cases
Explore different ways teams use 1:1 microsites to drive meetings and close deals.
Top 100 outbound: meetings from cold
Turn cold ICP into 1:1 interest + meetings.
We exported their ICP from Apollo, lead-scored with our tool, and generated 100 1:1 microsites. Each page opened with a "Why you specifically" section, demo clip, and a one-click Calendly.
9.8% site visit rate from cold, 3 booked in 10 days.
ABM: High-fit accounts, 1:1 stories
First meetings with 10 target logos.
Each page aligned their solution to a unique plant layout and cost case. Pages included proof tiles from similar facilities and an ROI module.
4 meetings → 1 pilot in 30 days.
Event follow-up: from badge scan to meeting
Convert event scans into demos.
A single microsite per attendee with their name, session recap, and a 2-minute product walkthrough.
17% viewed their page, 8% booked time.
Deal acceleration: multi-stakeholder primer
Align finance, IT, and ops before the decision call.
One page, three tabs—Finance, IT, Ops—each with tailored value, security, and adoption notes. Ended with next-step options.
Closed two weeks sooner than forecast.
Expansion: 1:1 value recaps for execs
Expand from 3 sites to 12.
We produced an executive-ready microsite with "what you've achieved so far" + "next 90 days" + projected savings by region.
3→9 locations in 60 days.
Partner motion: joint story, single page
Accelerate partner-sourced meetings.
Joint-branded microsites with crisp architecture diagram, RACI handoff, and shared CTA to book time with both teams.
6 meetings from 30 pages in 3 weeks.
Recruiting: candidates get a 'why you' page
Increase response rate from top engineers.
Each candidate had a page with teams they'd touch, roadmap highlights, equity calc, and hiring manager intro video.
3x reply rate, 2 signed in 45 days.
Launch: show the part they care about
Book discovery calls for a new module.
Variant pages for 3 sub-segments; each focused on their pipeline issues and a 90-second "how it works" animation.
12 meetings, 3 pilots in 30 days.