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We own theboring stuff

Cirql is an industrial tech company. We invest in niche industrial businesses, run them on software we build, and build the same for yours.

Talk to us

Why boring

Most industrial companiesstill run on phone calls,spreadsheets and memory.That is where softwareand AI go the furthest.

A new air compressor in a smelting works, 1909.
Engraving of an air compressor cylinder cut open, 1905.

So we look for niches like that: steady demand, specific parts, and nobody building software or AI for them.

What we have now

Two companies of our own, each built around software we wrote. A third is a conversation away.

Vac Vanes

We made buying vanes easy

Replacing pump vanes usually means a phone call, a part number nobody can find, and a wait. So we built a store that gets it done in minutes: search by model or part number, or snap the nameplate, and see the sets that fit, side by side by price. Checkout, labels, tracking and reminders run on their own.

565
pump models covered
9
pump makers
296
vane set SKUs
3
vane brands, listed by price
Visit Vac Vanes
Vac & Air

We built our own pump database

Nobody had every industrial vacuum pump and air compressor in one place, so we built it from the makers’ own catalogues and spec sheets, with every figure kept next to its source. Now anyone can compare models side by side, describe what they need in plain English, and ask for a quote.

12,202
pump and compressor models
99
manufacturers
108,679
figures, each traced to its source
225
exploded parts diagrams
Visit Vac & Air
The next one
Engravings of two compressor engines, 1905.

Know a boring business?

Steady demand, specific parts, customers who need an answer today, and systems nobody has touched in years. If you run a business like that, or know one, we would like to hear about it.

Pitch us a niche
A machine shop floor with a vertical boring machine.

Vac Vanes runs itself

Quotes, pricing, shipping, inventory, billing, emails, marketing and cold outreach: Vac Vanes does all of it on its own.

A person steps in only for the judgment calls, like a fit we can’t confirm. Everything else is software we wrote.

  1. Quote sentRe: price and stockPump matched to its vane setThree brands, listed by priceReply written from the catalog
  2. Prices refreshedBrand catalogs read565 pump models checkedPrices and fits updatedRuns every two weeks
  3. Order billedPaid by card, PO on fileReceipt PDF emailedPick ticket printedPacking plan: one box
  4. Label boughtAddress checkedShipping label boughtPacked and handed to the carrierCarrier scans send the emails
  5. Outreach sentPlants that run vacuum pumpsProspect list scoredFirst email and follow-upReplies land in the CRM
  6. Aftercare sentCare email on deliveryAn offer for their other pumpsVac Vanes’ own 3,000-hour reminderTime to measure the vanes

What we build

We build it for our own companies first, then for yours. Five things we build again and again.

CRM overhauls

Customers, equipment, quotes and history move out of inboxes and spreadsheets into one CRM your team actually opens.

  • Every account with its equipment
  • Pipelines that match how you sell
  • Old data cleaned on the way in
Accounts Equipment on site
AccountPumpsLast orderNext step
Lakeside Packaging6Aug 12Vane check due
Prairie Molded Parts3Sep 30Quote sent
Granite Bay Plastics11Jul 2Call back Tue
Cedar Lane Printing2Oct 8New contact
North Fork Creamery4Jun 19Vane check due

Sample accounts. Vac Vanes runs on a CRM we built the same way.

Parts stores you can click

Customers tap the part instead of guessing the number. Vac & Air has 225 exploded views. This one is live, a DVP CB 12 rotary vane pump: tap the vanes, or any part, to see its number and add it to a quote.

  • Interactive parts diagrams
  • Fit checks before checkout
  • Online stores built around your catalog

Automations

The order-to-shipping chain, catalog updates, follow-ups and reminders. The work that used to be someone’s whole afternoon.

  • Orders, labels and tracking
  • Scheduled data refreshes
  • Reports that write themselves
Vac Vanes catalog refresh Automation log
  1. Catalog refresh started
    Scheduled, every two weeks
  2. Three vane brands’ public catalogs read
  3. 565 pump models checked against the store
  4. Price and fit changes listed
    Nothing published yet
  5. Report written, changes opened for review
    A person merges them

One of the jobs that runs Vac Vanes without anyone watching it.

AI agents

Agents that read the inbox, look up the part, draft the reply and log what they did. A person approves anything that matters.

  • Inbox and quote agents
  • Nameplate and document reading
  • Assistants that can query your catalog
Inbox agent Today
EmailWhat the agent didStatus
Do you have vanes for our pump? Model below.Set matched, quote draftedDraft ready
Price for two sets, PO to followQuote prepared from the catalogDraft ready
Here is our nameplate. Will this fit?Fit questions go to a personNeeds a person
Can you match a cheaper price?Price matches go to a personNeeds a person
Please stop the reminder emailsReminders switched off, note leftDone

The rules are Vac Vanes’ own. Sample emails.

Lead generation

Every company that buys what you sell, found, scored and contacted, with the replies landing in your CRM.

  • Prospect lists and market maps
  • Scoring that reflects your best customers
  • Outreach that follows up on its own
Prospects Plants that run vacuum pumps
CompanyWhereWhy they buyScore
Lakeshore ThermoformingDuluth, MNVacuum forming92
Twin Rivers WoodworksEau Claire, WICNC hold-down88
Big Sky Meat PackersBillings, MTPackaging lines81
Riverbend Print Co.Fargo, NDSheet feeders77
Pine Hollow BottlingWausau, WIFillers64

Sample list. Ours finds, scores and emails prospects for Vac Vanes.

Ways to work with us

Two ways in. Both start from systems we already built for our own companies.

We build it for equity

  • Software, systems and strategy, built and run by our team
  • No invoice. We take a stake in the business instead
  • Start from what we built for Vac Vanes and Vac & Air
  • For owners who know it needs doing, but not how

$0

up front

Talk equity

Hire us to build it

  • Consulting, or the whole build, start to finish
  • CRMs, parts stores, automations, agents and lead gen
  • Priced by scope, agreed before we start
  • Your team runs it after, or we keep running it

By scope

agreed before we start

Scope a build

Not sure which fits? Tell us what is slow today and we will say which way makes sense.

Talk to us

  • hello@cirql.aiOwners, operators, and anyone with a niche to pitch.
  • Midwest & CaliforniaDual offices, one team.
  • Vac VanesCarbon vane sets for rotary vane vacuum pumps.
  • Vac & AirEvery vacuum pump and air compressor, in one place.
  • Say hello