Industrial software,
on retainer.
One monthly plan. A US-based build team embedded in your ops, shipping the software your business actually runs on — and staying on to build whatever comes next.
The build layer for industrial companies.
The tools that matter most to your business aren't for sale. They live in the head of your best operator, the margin of a spreadsheet, and the way your team has always done it. We turn that into software — and keep building as the business moves.
The shift
AI changed the economics of software. Tools that used to take a year and six figures now take weeks on a retainer. The old buy-or-build math is obsolete — the winners will do both, with a partner.
The layer
We embed in your ops, capture the context that never makes it into a vendor's feature list, and ship tools that move the way your business moves. You own the code, the data, and the infrastructure. We keep the team that understands it.
The model
One monthly retainer. Unlimited requests from anyone on your team. Engineers, designers, and strategists — US-based and embedded. Core systems ship in weeks. After that, whatever's next is already in the queue.
Core systems, shaped to how you already work.
Five operational systems ship with every retainer. Not templates you configure — tools we build to match the language, handoffs, and quirks of your business. Connected to each other. Running on your infrastructure. Owned by you.
asset management
infrastructure
you ask for
First we capture your context.
The part no vendor gets to see — how work actually gets done, where handoffs break, which tools people route around. Before we build anything, we run our field diagnostic on your company: every person, operator to COO, fifteen minutes on their phone. That's what we build from.
We start on the floor, not in the boardroom.
Most surveys ask the same question at every level. We don't. We start with the people closest to the work and carry their answers up the chain — each pass informed by what the rung below said. You get a ranked shortlist of what's actually slowing you down, with direct quotes and hour-per-week costs.
- 01The floorOperators, techs, quality, maintenance. Ground truth — the jobs, handoffs, and workarounds that make up actual work.
- 02Supervisors & leadsWhere ground truth diverges from the reported picture. Which bottlenecks are known-and-accepted vs. invisible from below.
- 03Plant & functional leadersStructural causes — ownership gaps, cross-department overhead — that no single line can see or solve on its own.
- 04The executiveThe final map. Strategy on top, ground truth underneath, every line traceable to a real voice.
What you're seeing · three people on the floor all report the same bottleneck — waiting on one manager's approval. Their supervisor and plant manager confirm it when asked. Two tools (the ERP and a paper approval form) are entangled in it. That pattern becomes one finding in the report.
Embed. Capture. Build. Stay.
Agencies scope, bill, and leave. Employees take years to get the context we capture in weeks. We do neither — we embed, learn your business the way your best operator knows it, then keep building. Every fix reveals the next one, and we're already working on it.
Process mining
Proprietary tools surface where time and money are leaking. Workflows mapped end-to-end, not by gut feel.
Embed & learn
Site visits. Ride-alongs. We sit on your ops calls, sales calls, service calls. The more context, the more leverage.
Assessment
What's broken, what's working, who's involved, what you already run — and how realistic adoption actually is.
Build & deploy
Highest-impact fixes first. Some ship in a week. Everything validated with your team before it goes live.
Unlimited requests
Anyone on your team can email us anything. We respond with a timeline and build. No scoping calls, no change orders.
Keep finding
We stay embedded, so we keep seeing new opportunities. Every fix reveals the next. We bring you problems to solve.
First 30 days at HUB MFG.
HUB MFG needed a better way to quote custom parts, a website that actually showed what they do, and faster vendor pricing — without slowing down their team. Here's what we shipped in the first month.
Three tools deployed.
One month. Zero downtime.
We embedded with their team week one — site visit, ops shadowing, reviewing their quoting backlog. By week two we had a 3D quoting system in production. By week four, a rebuilt website and automated vendor pricing that eliminated the email-tag loop entirely.
It feels like a cheat code. We had no idea we could have tools like this built this fast — now we can't imagine running without them.
Real tools built through retainer requests.
Every one of these started as a request on a client's board. Some took days, some took weeks — all of them are running in production right now.
Self-learning
technical database
Engineering knowledge — searchable, forever.
Analyzed 14,000 technical documents and 3 years of email threads. Continuously ingests new Q&A so tribal knowledge never leaves.
Customer service
task ledger
Every task, response time, and trend — automatic.
Auto-categorizes service emails, tracks response times by category, surfaces trends for leadership. No manual logging.
Sales route
planner
Reps plan their day in 2 minutes, not 20.
Maps daily routes by lead proximity, priority score, and last-contact date. Reps hit highest-value stops first.
Prospect
microsites
Landing pages that make top accounts feel like your only customer.
Personalized mini-sites for the 50 highest-value targets — tailored to industry, pain points, and buying signals.
Automated
bid tracker
Never lose track of an open bid again.
Tracks every open RFQ, bid status, follow-up dates, and win/loss outcomes. Auto-reminds reps. Leadership sees the full pipeline.
Vendor scorecard
dashboard
Rate every supplier on delivery, quality, cost.
Pulls PO, receiving, and quality data to score vendors. Surfaces underperformers. Procurement negotiates from data.
Parts cross-
reference tool
Find the right part number across makers in seconds.
Searchable cross-reference across 6 manufacturers and 40,000+ part numbers. Used dozens of times per day.
Inventory reorder
automation
Reorders fire when stock hits the threshold.
Configurable reorder points per SKU. When stock drops below threshold, a PO draft is generated and routed for approval.
LLM-ready
product catalog
When the buyer's AI hunts suppliers, you show up.
Restructured 40,000+ SKUs into semantic formats — specs, compatibility, certifications, pricing — for AI procurement agents.
Automated
pricing API
First to respond wins — even when the buyer is a bot.
REST endpoints so procurement systems query real-time pricing and availability, generate quotes, place orders. Under 200ms.
Built for industrial SMBs — $5M to $100M in revenue.
We speak the language of quoting, lead times, bills of material, and trade shows. Most of our clients never had in-house developers. They don't need to start now.
Manufacturing
- Quoting is an Excel sheet emailed as PDF
- Reps hunt leads instead of selling
- Best engineer retired with the knowledge
- Website hasn't changed since before COVID
Industrial distribution
- Territory coverage based on memory
- Stock lookups mean calling the warehouse
- Growth depends on trade shows & referrals
- Every SaaS wants a 12-month contract
Field service
- Scheduling lives on a whiteboard
- Customer history walks out when techs leave
- Actual vs. quoted hours is unknown
- Invoicing happens days after the job
Procurement & ops
- Inventory lives in untrusted spreadsheets
- Stockouts are discovered, not predicted
- Approvals are email chains that get lost
- ERP is 15 years old and untouched
Less than one hire. More than a department.
The cheapest way to ship software used to be hiring a team or scoping with an agency. AI changed that math. One monthly retainer gives you engineers, designers, and strategists — deploying core systems, building custom tools, automating workflows. No per-project fees, no change orders, no limits.
| Cirql retainer | Full-time hire | Traditional agency | Freelancers | |
|---|---|---|---|---|
| Monthly cost | Less than one hire | $8K–$15K+ loaded | $10K–$50K / project | $5K–$20K / project |
| Scope | Unlimited requests | One person, one skill | Scoped per project | Scoped per project |
| Speed | Days to weeks | Weeks to months | Weeks to months | Unpredictable |
| Team | Full team — eng, design, strategy | Single person | Rotates per project | Single person |
| Context | Embedded in your ops | Learns over months | Gets a brief | Gets a brief |
| Proactive | We find problems for you | Works on what they're told | Delivers what's scoped | Delivers what's scoped |
| Ownership | You own everything | You own everything | Varies by contract | Varies by contract |
You know your business. We'll build the rest.
A 30-minute call. Bring the thing that's been bugging you for a year. We'll tell you what's worth building, what isn't, and what it would take. If there's no fit, we'll say so — no pitch deck, no follow-up sequence.
Tell us what's broken. We'll tell you what's possible.
Two minutes of typing. You get a short write-up back — what's worth building, what isn't, and what it would take. No pitch deck, no follow-up sequence. We review every submission within 24 hours.